Europe North Archives

Fashion or Fit? Why Hermès Says You Don’t Have to Choose Anymore

What Is It? In a world glued to screens, HermèsFit offers a fashionably fresh way to move. This itinerant pop-up merges luxury and wellness into an immersive experience that turns…

Frozen Elegance: The Sculpted Experience of ICEBAR Stockholm

What Is It? Step into a bar where time feels frozen (literally). ICEBAR Stockholm by ICEHOTEL is the world’s first permanent ice bar, offering guests a chance to sip cocktails…

Sleeping Under the Stars: How Null Stern Hotel Redefined Luxury Through Absence

What Is it? Null Stern Hotel, German for “Zero Stars”, is perhaps the world’s most paradoxical luxury experience. It began in 2008 with a converted nuclear bunker in Zurich but…

Buried in Luxury: The Ultimate Underground Escape at Sala Silver Mine Hotel

What Is it? Tucked 155 meters beneath the surface of Sweden lies one of the world’s most extraordinary hotel experiences: the Sala Silver Mine Suite. Once a working silver mine,…

Dining Behind Bars: The Clink

What Is It? Imagine stepping into a restaurant where the chefs and waitstaff aren’t just serving up exceptional cuisine but also serving time. Welcome to The Clink, a groundbreaking restaurant…

Sleep Under the Stars in Glass Igloos

When it comes to bucket-list experiences, few places are as iconic as Kakslauttanen Arctic Resort. Tucked away in the heart of Finnish Lapland, this world-famous destination is your golden ticket…

Noma: Farm to table

If you’re on a mission to discover the world’s finest dining experiences, let me introduce you to Noma—a culinary landmark in Copenhagen. Nestled along the vibrant Christiania waterfront, Noma isn’t…

Luxury Inside The Nature: Treehotel

What Is It? In an era when sustainable design is more essential than ever, Treehotel is a shining example of how innovation can harmonize with the environment. Nestled in the…

Waynabox: Book A Surprise Trip

What Is It? If you’re itching for a getaway but can’t quite decide where to go, or simply want a break from the usual travel planning, Waynabox offers a unique…

Svart Hotel: The World’s First Energy-Positive Hotel

What Is It? Welcome to the future—literally! The Svart Hotel isn’t just a concept, it’s a game-changer for sustainable travel, and here’s the kicker: it hasn’t even been built yet.…