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Science of the Time
Science of the Time
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Viral Culture & Community Marketing

43 posts
  • Community, Belonging & Third Places
  • Culture, Nightlife & Social Clubs
  • Gen Z (1997-2012)
  • Global & Digital Borderless
  • INSIGHTS
  • Viral Culture & Community Marketing

THE COOKIE MONSTER OF NEWSJACKING

  • May 7, 2021
  • Dionisius Satria Arthamas, Digital Media & Brand Innovation Strategist, Jakarta, Indonesia
What is it? Furthermore, Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking…
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  • Community, Belonging & Third Places
  • Food, Beverage & Gastronomy
  • Millennials (1981-1996)
  • Southern Europe & Mediterranean
  • Viral Culture & Community Marketing

YOU’LL NEVER EAT ALONE

  • April 13, 2021
  • José María Guillén Ruiz, Hospitality Management Researcher & Coolhunter, Sant Pol de Mar, Spain
What is it? Furthermore, The way in which millennials make contact between themsleves is different from previous generations. Furthermore, Digital natives find it natural to date a person they just met…
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  • All Generations / Universal Design
  • Food, Beverage & Gastronomy
  • Japan & East Asia
  • Regenerative Living & Eco-Positive
  • Viral Culture & Community Marketing

WASTE BEER WILL REVIVE

  • April 12, 2021
  • Daniel Iturralde, Retail Innovation & Hospitality Experience Specialist, Quito, Ecuador
What is it? Let’s rewind to late 2019: Japan is expecting a gigantic positive economic impact in 2020 as the future host of the Summer Olympics. Furthermore, Major sporting events translates…
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  • Artificial Intelligence & Algorithmic Service
  • Food, Beverage & Gastronomy
  • Gen Z (1997-2012)
  • Intentional Escapism & Silent Luxury
  • Millennials (1981-1996)
  • Viral Culture & Community Marketing
  • Western & Central Europe

MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR

  • February 3, 2021
  • Carl Rohde, Future Forecaster & Trend Research Director, Amsterdam, Netherlands
Furthermore, When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. Furthermore, For all the right reasons. Consider 20 th-century marketing and communication. Furthermore,…
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  • Food, Beverage & Gastronomy
  • Intentional Escapism & Silent Luxury
  • Millennials (1981-1996)
  • Southern Europe & Mediterranean
  • Viral Culture & Community Marketing

DENVER’S GREEN REVOLUTION

  • January 18, 2021
  • Michael Pryde, Wine, Gastronomy & Enlightened Hospitality Hunter, Sydney, Australia
What is it? Furthermore, When we think about traveling food and beverage tours, many of us imagine driving along massive grapevine fields in Burgundy, or gawking at the seafood in the…
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  • All Generations / Universal Design
  • Experiential Retail & Concept Spaces
  • INSIGHTS
  • Intentional Escapism & Silent Luxury
  • Viral Culture & Community Marketing
  • Western & Central Europe

THE MYTH AND MARKETING OF ANTI-MICROBIAL TEXTILE

  • December 21, 2020
  • Luca Fischer, Trend Analyst, Gen Z Culture & Inclusive Society Researcher, Utrecht, Netherlands
Let’s take a look in your bag: phone, wallet, keys. A mouth mask or two. One travel-size hand sanitizer and a moisturizer to fix the chapped hands from using said…
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  • All Generations / Universal Design
  • Food, Beverage & Gastronomy
  • Intentional Escapism & Silent Luxury
  • North America
  • Regenerative Living & Eco-Positive
  • Viral Culture & Community Marketing

FARMER TO PLATER: GOING BEYOND THE FARM TO TABLE TREND

  • December 7, 2020
  • Michael Pryde, Wine, Gastronomy & Enlightened Hospitality Hunter, Sydney, Australia
What is it? Furthermore, Chances are you’ve never bought food directly from a farmer. Ok fine, maybe once, on a little trip to the countryside, perhaps you had some delightful little…
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  • Community, Belonging & Third Places
  • Experiential Retail & Concept Spaces
  • Global & Digital Borderless
  • Millennials (1981-1996)
  • Viral Culture & Community Marketing

PAY-IT-FORWARD PIZZA: ROSA’S FRESH PIZZA

  • November 30, 2020
  • Dionisius Satria Arthamas, Digital Media & Brand Innovation Strategist, Jakarta, Indonesia
What is it? Furthermore, Philadelphia stands as the City of Brotherly Love and Philly pizza joint, Rosa’s Fresh Pizza truly lives up to this standard. Furthermore, The restaurant brims with colourful…
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  • Food, Beverage & Gastronomy
  • Gen Alpha (2013+)
  • INSIGHTS
  • Intentional Escapism & Silent Luxury
  • Viral Culture & Community Marketing
  • Western & Central Europe

WTF IS HAPPENING IN ARMENIA?

  • October 16, 2020
  • Aline Krioghlian, Cultural Intelligence & Hospitality Trends Analyst, Beirut, Lebanon
I can’t believe I am writing yet another article about the tragedies happening in my beloved countries. You see, I have two identities, two nationalities, two home countries; I call…
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  • Food, Beverage & Gastronomy
  • Intentional Escapism & Silent Luxury
  • Millennials (1981-1996)
  • Regenerative Living & Eco-Positive
  • Viral Culture & Community Marketing
  • Western & Central Europe

WHAT THE PLANT?!

  • August 20, 2020
  • Thars Labee, Architectural Futurist & Urban Design Researcher, Eindhoven, Netherlands
Imagine you are standing in a coffee bar and you have more choice of which milk you want to have in your cappuccino, than the actual menu. Furthermore, Why is…
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