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Science of the Time
Science of the Time
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Viral Culture & Community Marketing

43 posts
  • Experience Economy & Immersion
  • Global & Digital Borderless
  • Hotels & Accommodations
  • Millennials (1981-1996)
  • Viral Culture & Community Marketing

Stay for free but pay the price

  • October 20, 2022
  • Tomas Baliana, Boutique Hospitality & Regional Gastronomy Hunter, Buenos Aires, Argentina
What is it? Furthermore, We all know Ibiza is a high-demand destination. Furthermore, Hotel prices are very high and accommodation is difficult to afford. Furthermore, Lots of people want to…
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  • Community, Belonging & Third Places
  • Hotels & Accommodations
  • Millennials (1981-1996)
  • Southern Europe & Mediterranean
  • Viral Culture & Community Marketing

SWEET! TASTY! STICKY!

  • September 11, 2022
  • Aria Farah
What is it? In 2019 the first waffle shop in the shape of penises in Spain lands in the Chueca neighbourhood of Madrid and becomes a true sales phenomenon and revolutionizes…
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Person sitting at the table with VR glasses on, looking around in awe
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  • All Generations / Universal Design
  • Experience Economy & Immersion
  • Food, Beverage & Gastronomy
  • Japan & East Asia
  • Viral Culture & Community Marketing

SEEING, THROUGH TECHNOLOGY, IS BELIEVING!

  • September 9, 2022
  • Aline Kardux, Food Innovation Researcher & Trend Hunter, 's-Hertogenbosch, Netherlands
It is in our DNA to be suspicious of brands, the origin of our food, and even other people. Furthermore, These days we use techniques like transparency, track and trace, branding, and…
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  • Community, Belonging & Third Places
  • Hotels & Accommodations
  • Millennials (1981-1996)
  • North America
  • Viral Culture & Community Marketing

ADULT SUMMER CAMP

  • March 9, 2022
  • Angel Montalvo, Hospitality Management Researcher & Coolhunter, Sant Pol de Mar, Spain
WHAT IT IS? Furthermore, If you never had the opportunity to go to a summer camp as a kid, I introduce you to ‘Camp Grounded’ (California, USA). Furthermore, This camp is…
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  • Community, Belonging & Third Places
  • Consumer Trends & Drivers
  • Gen Z (1997-2012)
  • Hotels & Accommodations
  • Southeast Asia & Rest of Asia
  • Viral Culture & Community Marketing

SOME OF MAGNUM’S ICE CREAM GOES AR

  • February 10, 2022
  • Aniek van Rijn, Food Innovation Researcher & Trend Hunter, 's-Hertogenbosch, Netherlands
WHAT IT IS? Furthermore, We all know ‘Magnum’ for its delicious ice cream. But now, ‘Magnum Malaysia’ is taking it up a notch by bringing you a super Cool ‘Augmented Reality’…
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  • All Generations / Universal Design
  • Food, Beverage & Gastronomy
  • Global & Digital Borderless
  • INSIGHTS
  • Intentional Escapism & Silent Luxury
  • Viral Culture & Community Marketing

MARRIOT LISTENS: ON EACH LOCATION

  • February 5, 2022
  • Liu Fung San, Cross-Cultural Retail & Lifestyle Analyst, Hong Kong, Hong Kong
WHAT IT IS? Furthermore, Marriott International has 19 brands and 6,000 properties worldwide. Furthermore, Now they have launched their all-encompassing ‘M-Live’ platform. It’s a platform designed to provide real-time content for…
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  • All Generations / Universal Design
  • Food, Beverage & Gastronomy
  • Hyper-Local & Terroir Revival
  • INSIGHTS
  • North America
  • Viral Culture & Community Marketing

VDC: VIRTUAL DINING CONCEPTS ON THE RISE

  • February 2, 2022
  • Manon Celestin, Hospitality Management Researcher & Coolhunter, Sant Pol de Mar, Spain
WHAT IT IS? Furthermore, Created in 2020 by Robert Earl and his son Robbie, ‘Virtual Dining Concepts’ (VDC) have quickly taken a leadership role in the trend of virtual kitchens and…
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  • Food, Beverage & Gastronomy
  • Millennials (1981-1996)
  • Sensory Architecture & Phygital Touch
  • Southeast Asia & Rest of Asia
  • Viral Culture & Community Marketing

WHAT WOULD YOUR FUTURE SELF SAY

  • January 14, 2022
  • Florencia Micaela Rola Almada, Hospitality Management Researcher & Coolhunter, Sant Pol de Mar, Spain
WHAT IT IS? Located in the quiet Yongsan District, Seoul, ‘The Space Filled With You’, which opened in 2016, offers a peaceful atmosphere and a great view of the Namsan…
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  • Community, Belonging & Third Places
  • Gen Z (1997-2012)
  • Global & Digital Borderless
  • Hotels & Accommodations
  • INSIGHTS
  • Viral Culture & Community Marketing

#DONTTOUCHMYCLOTHES

  • September 30, 2021
  • Isabeau van Maastricht, Trend Researcher & Emotional Design Specialist, Amsterdam, Netherlands
On about how colour and clothes are an important expression of culture and identity for Afghan women in contemporary society. Furthermore, Clothing is an expression, image and personality of a…
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  • Consumer Trends & Drivers
  • Culture, Nightlife & Social Clubs
  • Empathic Hospitality & Neuro-Wellness
  • Gen Z (1997-2012)
  • Global & Digital Borderless
  • Viral Culture & Community Marketing

TRENDS’ OVERLAP

  • May 17, 2021
  • Illa Branco, Futurist, Cultural Trends Consultant & Ph.D. Researcher, Barcelona, Spain
A curious event has been calling my attention and I feel it is not ending anytime soon: social and behavioral movements are blending more and more. We see feminists leading and…
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