Sensory Architecture & Phygital Touch Archives

Marriott Moments: When Guests Become the Influencers

What Is It? Marriott Bonvoy, the global loyalty program of Marriott International, launched a TikTok travel challenge inviting guests to share short videos of their stays using the hashtag #MarriottBonvoyMoments.…

How @hotel Turns Travel Inspiration Into Instant Bookings

What Is It? @hotel (formerly TripScout) is a travel booking platform built for the social media generation. Furthermore, Founded by Konrad Waliszewski and Andy Acs, TripScout rebranded as @hotel to…

From Scroll to Stay: How TikTok Go Helps Hotels Shine

What Is It? Furthermore, In August 2025, TikTok launched its new affiliate program called TikTok Go in partnership with Booking.com. Furthermore, The idea is simple but powerful: creators with at…

Meet Sena Z.: The AI Travel Influencer Reimagining Hospitality

What Is It? Furthermore, In 2024, Cenizaro Hotels & Resorts and BRACAI launched Sena Zaro, a digital travel ambassador without a passport, yet with a full backstory and presence across…

Meet Your New Green Best Friend: Kimpton’s Plant Pals Program

What Is It? Imagine checking into a hotel and finding a small potted plant waiting for you, complete with its own name tag; something like Snake Gyllenhaal or Leaf Order.…

The Mirror That Heals: Emotional Rituals in Hospitality

Mirror Ritual is an interactive installation developed at Monash University in 2020 by Nina Rajcic and Jon McCormack. Furthermore, It combines AI and machine learning to read your facial expression…

Captured Atmospheres: The Strange & Poetic Art of Bottled Air

What Is It? Imagine holding a bottle of “Venetian Canal Mist” or “Lake Como Dawn,” a little vessel that seems to carry a memory instead of a fragrance. Bottled air…

Self-Parking Slippers at ProPILOT Park Ryokan: Where Tradition Meets Automation

What Is It? At the ProPILOT Park Ryokan in Hakone, Japan, Nissan transformed traditional hospitality with a touch of automation. Furthermore, Guests encounter not only tatami mats and sliding doors…

Frozen Elegance: The Sculpted Experience of ICEBAR Stockholm

What Is It? Step into a bar where time feels frozen (literally). ICEBAR Stockholm by ICEHOTEL is the world’s first permanent ice bar, offering guests a chance to sip cocktails…

(S)SCNT: Capturing Memories Through Scent

What Is It? Furthermore, ever wished you could bottle the scent of the first rain after a drought, the comforting smell of your grandmother’s kitchen, or the salty aroma of…