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Science of the Time
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Trends

164 posts
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Gorillas and Good Taste: One&Only Gorilla’s Nest, Where Luxury Meets Conservation

  • September 6, 2025
  • Michael Rafael
What Is it? Set on the edge of Volcanoes National Park in Rwanda, the One&Only Gorilla’s Nest is a luxury resort that places guests in the heart of one of…
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  • All generations
  • Engage & Involve
  • Europe North
  • Europe South
  • Events
  • Experience Economy
  • GenZ
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  • LUXURY
  • Millennials

Fashion or Fit? Why Hermès Says You Don’t Have to Choose Anymore

  • September 5, 2025
  • Mattia Bellocchi
What Is It? In a world glued to screens, HermèsFit offers a fashionably fresh way to move. This itinerant pop-up merges luxury and wellness into an immersive experience that turns…
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  • All generations
  • Asia – other
  • DESIGN
  • Experience Economy
  • Hotels
  • INTERCULTURALDIFFERENCES
  • Japan
  • TECHNOLOGY
  • Touch Points

Self-Parking Slippers at ProPILOT Park Ryokan: Where Tradition Meets Automation

  • August 29, 2025
  • Anabel Castillo Morla
What Is It? At the ProPILOT Park Ryokan in Hakone, Japan, Nissan transformed traditional hospitality with a touch of automation. Guests encounter not only tatami mats and sliding doors but…
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  • DESIGN
  • Europe North
  • Experience Economy
  • GenZ
  • Give Me Narratives
  • Hotels
  • LUXURY
  • Millennials
  • NICHETARGETGROUPS
  • Restaurants
  • Touch Points

Frozen Elegance: The Sculpted Experience of ICEBAR Stockholm

  • May 14, 2025
  • Beatriz Santos Moreira
What Is It? Step into a bar where time feels frozen (literally). ICEBAR Stockholm by ICEHOTEL is the world’s first permanent ice bar, offering guests a chance to sip cocktails…
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  • All generations
  • CHANGINGHOTELLANDSCAPES
  • Europe North
  • Experience Economy
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  • Give Me Narratives
  • Hotels
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  • Localiscious
  • LUXURY
  • Millennials
  • Purpose
  • Sustainability

Sleeping Under the Stars: How Null Stern Hotel Redefined Luxury Through Absence

  • May 7, 2025
  • Felipe Ignacio
What Is it? Null Stern Hotel, German for “Zero Stars”, is perhaps the world’s most paradoxical luxury experience. It began in 2008 with a converted nuclear bunker in Zurich but…
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  • Asia – other
  • Do It Yourself
  • Experience Economy
  • I Want to Escape
  • Indonesia
  • Purpose
  • South America

Into the Wild: Desert Island Survival Experiences Reconnect Us With Our Primal Instincts

  • April 25, 2025
  • Erkin-Khan Karpekov
What Is It? ‘Desert Island Survival’ is not your typical vacation; it’s a profound challenge that strips away modern comforts to reveal your most fundamental human capabilities. This immersive experience…
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  • All generations
  • Europe North
  • Experience Economy
  • Give Me Narratives
  • Hotels
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  • NICHETARGETGROUPS

Buried in Luxury: The Ultimate Underground Escape at Sala Silver Mine Hotel

  • April 6, 2025
  • Guilherme Dantas
What Is it? Tucked 155 meters beneath the surface of Sweden lies one of the world’s most extraordinary hotel experiences: the Sala Silver Mine Suite. Once a working silver mine,…
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  • AI
  • Experience Economy
  • GenZ
  • I Want to Escape
  • TECHNOLOGY
  • Touch Points

(S)SCNT: Capturing Memories Through Scent

  • March 30, 2025
  • Guilherme Dantas
What Is It? Ever wished you could bottle the scent of the first rain after a drought, the comforting smell of your grandmother’s kitchen, or the salty aroma of an…
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  • China
  • Engage & Involve
  • Give Me Narratives
  • Personalization
  • Purpose
  • Restaurants
  • Sustainability
  • Touch Points

Re-PIZZA: Turning Food Waste into a Culinary Revolution in Shanghai

  • March 19, 2025
  • Guilherme Dantas
What Is It? The Re-PIZZA project is a bold initiative launched in Xintiandi Shanghai to tackle one of the biggest sustainability challenges that hovers upon our consumerist society: food waste.…
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  • All generations
  • Experience Economy
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  • LUXURY
  • North America
  • Sustainability

Sustainable Sips: Mezcal Amarás Leads the Eco-Revolution in Distilling

  • March 12, 2025
  • Guilherme Dantas
What Is It? Mezcal Amarás, rooted in Mexico’s rich agave heritage, has established itself as a pioneer in sustainable spirit production. Founded 10 years ago, with a deep respect for…
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