Posts by tag
social media
22 posts
CHIPOTLE MANAGES ‘FLIPPING’ TO GO VIRAL
WHAT IT IS? ‘If it is not on social media, it does not exist!’ The food chain company Chipotle knows this and has taken advantage of it. They understand what the…
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SWIPE FOR FRIENDS
WHAT IT IS? ‘Hey! Vina’ is an American app, created in 2016 by Olivia June. The idea of the app is “that nothing makes us feel more confident, secure, happy, and…
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SOME OF MAGNUM’S ICE CREAM GOES AR
WHAT IT IS? We all know ‘Magnum’ for its delicious ice cream. But now, ‘Magnum Malaysia’ is taking it up a notch by bringing you a super Cool ‘Augmented Reality’ (AR)…
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LOVE IS NOT ENOUGH
WHAT IT IS? ‘A-more’ is a community brand, founded by a 17-year-old girl Camilla Clemente. The concept is simple: she has created a community of young people through the famous social…
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MARRIOT LISTENS: ON EACH LOCATION
WHAT IT IS? Marriott International has 19 brands and 6,000 properties worldwide. Now they have launched their all-encompassing ‘M-Live’ platform. It’s a platform designed to provide real-time content for guests and…
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WHAT WOULD YOUR FUTURE SELF SAY
WHAT IT IS? Located in the quiet Yongsan District, Seoul, ‘The Space Filled With You’, which opened in 2016, offers a peaceful atmosphere and a great view of the Namsan…
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THE COOKIE MONSTER OF NEWSJACKING
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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CHALLENGE FOR FREE ADVERTISING
What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…
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YOU’LL NEVER EAT ALONE
What is it? The way in which millennials make contact between themsleves is different from previous generations. Digital natives find it natural to date a person they just met on a…
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IS YOUR LIVING ROOM MICHELIN STARRED?
What is it? The last adventure of David Muñoz, whose restaurant DiverXo is awarded with three Michelin stars, brings the home delivery system to cutting-edge gastronomy. GoXo, was born in lockdown…
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