Digital Communication
11 posts
ARE YOU LOVIN’ IT?!
What is it? Fast food and luxury fashion, you might think this is an unordinary combination. But you might be wrong… Luxury brands have found a new partner to collaborate with!After years…
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DO NOT READ THIS WHILE EATING
What is it? A moldy burger? We hear you think, why the hell would you advertise food that looks like it will literally kill you. Yes, we all prefer a fresh good-looking…
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THE COOKIE MONSTER OF NEWSJACKING
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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CHALLENGE FOR FREE ADVERTISING
What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…
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YOU’LL NEVER EAT ALONE
What is it? The way in which millennials make contact between themsleves is different from previous generations. Digital natives find it natural to date a person they just met on a…
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MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR
When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted…
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BE WITH THE DECEASED FOR 49 MORE DAYS
WHAT IT IS? What’s more connected to life than death itself? Etsuko Ichihara, fantasy inventor, saw something beautiful in the Buddhist belief and it’s mourning ritual. According to Buddhists, it…
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SPORTS WILL NEVER BE THE SAME
‘’go inside the black box and come out leaner, stronger, faster, and more fit than ever before’’. (Black Box, 2020) Sounds like a dream right? WHAT IT IS? Black Box…
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FRUIT OF THE FUTURE
WHAT IT IS? What do you think our food will look like in the future? Designer and Founder of ‘Neo Fruit’, Meydan Levy thought of this question as well. She…
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HUMAN SKILLS POWERED BY TECHNOLOGY
WHAT IT IS? Being the best employee with the best skills in an uncertain time sounds good doesn’t it? The company Talespin wants to help you with this, because on…
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