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Science of the Time
Science of the Time
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Culture, Nightlife & Social Clubs

32 posts
  • Artificial Intelligence & Algorithmic Service
  • Culture, Nightlife & Social Clubs
  • Experience Economy & Immersion
  • Gen Z (1997-2012)
  • Global & Digital Borderless
  • Intentional Escapism & Silent Luxury
  • Sensory Architecture & Phygital Touch
  • Technology & Smart Infrastructure
  • The Burnout & Healing Seekers

(S)SCNT: Capturing Memories Through Scent

  • March 30, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Furthermore, ever wished you could bottle the scent of the first rain after a drought, the comforting smell of your grandmother’s kitchen, or the salty aroma of…
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  • All Generations / Universal Design
  • Central & South America
  • Culture, Nightlife & Social Clubs
  • Engage & Involve
  • Experience Economy & Immersion
  • Food, Beverage & Gastronomy
  • Hyper-Local & Terroir Revival
  • Purpose, Activism & Social Impact
  • Regenerative Living & Eco-Positive
  • Sensory Architecture & Phygital Touch
  • Viral Culture & Community Marketing

Bolivia’s Game Changer: Sabor Clandestino

  • June 19, 2024
  • Cecilia Onaga, Nikkei Culinary Fusion & Andean Hospitality Hunter, Lima, Peru
What is it? 9 years ago, in the vibrant city of La Paz, Bolivia, a group of irreverent cookers was born and immediately decided to maintain anonymity because of the…
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A person sits at their cluttered desk with a book on their face and looks like they are sleeping
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  • Culture, Nightlife & Social Clubs
  • Maker Culture & Co-Creation
  • Other Consumer Trends
  • Southeast Asia & Rest of Asia
  • Spatial Design & Biophilic Architecture
  • The Burnout & Healing Seekers

Flip that

  • December 15, 2022
  • Fenne van Mierlo, Trend Researcher & Experience Concept Designer, Tilburg, Netherlands
Furthermore, Have you ever had lots of clutter and little time? We all have been there. Furthermore, In our current high-paced society we are all busy. Work, school and the…
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  • China & East Asia
  • Culture, Nightlife & Social Clubs
  • Deep Lore, Narrative & Heritage
  • Gen Z (1997-2012)
  • Millennials (1981-1996)
  • Spatial Design & Biophilic Architecture

RADIO WHAT’S NEW? SOMEONE STILL LOVES YOU

  • March 15, 2022
  • Marie Sophie Rinner, Hospitality Management Researcher & Coolhunter, Sant Pol de Mar, Spain
WHAT IT IS? Furthermore, Born connected and with access to unlimited entertainment, we (as a generation) forgot that not so long ago, music wasn’t so easily accessible. What iTunes, SoundCloud, Spotify…
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  • Culture, Nightlife & Social Clubs
  • INSIGHTS
  • Regenerative Living & Eco-Positive
  • Spatial Design & Biophilic Architecture
  • The Burnout & Healing Seekers
  • Western & Central Europe

ABOUT HUMANITY, ANIMAL BEHAVIOUR AND ENVIRONMENTAL IDENTITY.

  • December 17, 2021
  • Isabeau van Maastricht, Trend Researcher & Emotional Design Specialist, Amsterdam, Netherlands
Furthermore, As life evolves, navigating through stress from our daily lives where climate change, coupled with economic and political uncertainty plays a big role, we are seeking to reconnect with…
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  • Consumer Trends & Drivers
  • Culture, Nightlife & Social Clubs
  • Empathic Hospitality & Neuro-Wellness
  • Gen Z (1997-2012)
  • Global & Digital Borderless
  • Viral Culture & Community Marketing

TRENDS’ OVERLAP

  • May 17, 2021
  • Illa Branco, Futurist, Cultural Trends Consultant & Ph.D. Researcher, Barcelona, Spain
A curious event has been calling my attention and I feel it is not ending anytime soon: social and behavioral movements are blending more and more. We see feminists leading and…
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  • Community, Belonging & Third Places
  • Culture, Nightlife & Social Clubs
  • Gen Z (1997-2012)
  • Global & Digital Borderless
  • INSIGHTS
  • Viral Culture & Community Marketing

THE COOKIE MONSTER OF NEWSJACKING

  • May 7, 2021
  • Dionisius Satria Arthamas, Digital Media & Brand Innovation Strategist, Jakarta, Indonesia
What is it? Furthermore, Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking…
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  • All Generations / Universal Design
  • Culture, Nightlife & Social Clubs
  • Playfulness, Gaming & Immersive Lore
  • Technology & Smart Infrastructure
  • Western & Central Europe

LV MEETS THE GAME INDUSTRY

  • April 28, 2021
  • Elie Daccache, Sustainable Design & Circular Innovation Hunter, Beirut, Lebanon
What is it? For the 2019 League of Legends world championship finals in Paris, Louis Vuitton and League of Legends collaborated to create different kinds of material for the fans…
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  • Culture, Nightlife & Social Clubs
  • Millennials (1981-1996)
  • Regenerative Living & Eco-Positive
  • Spatial Design & Biophilic Architecture
  • Western & Central Europe

EVERLASTING FLOWERS

  • April 26, 2021
  • Jana Khoury, Cultural Tourism & Hospitality Management Researcher, Beirut, Lebanon
When plastic pollution metamorphoses into flower sculpture… What is it? Plastic artist William Amor transforms plastic waste into graceful flower arrangements. Jewellery, interior decorations, monumental installations… The founder of Créations…
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  • All Generations / Universal Design
  • Culture, Nightlife & Social Clubs
  • Deep Lore, Narrative & Heritage
  • Technology & Smart Infrastructure
  • Western & Central Europe

BOTTICELLI, FILTERS AND DUCKFACES. THE UFFIZI’S TIK TOK

  • March 12, 2021
  • José María Guillén Ruiz, Hospitality Management Researcher & Coolhunter, Sant Pol de Mar, Spain
Furthermore, In April 2020 the Uffizi Gallery in Florence, Italy, one of the most famous art museums in the world, opened its account on Tik Tok (@uffizi galleries). The Uffizi…
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