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Science of the Time
Science of the Time
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Millennials

45 posts
  • CHANGINGHOTELLANDSCAPES
  • DIGITALMARKETINGCOMMUNICATION
  • Do It Yourself
  • Experience Economy
  • GenZ
  • Millennials
  • Touch Points

Marriott Moments: When Guests Become the Influencers

  • November 21, 2025
  • Rayan Al Sharif
What Is It? Marriott Bonvoy, the global loyalty program of Marriott International, launched a TikTok travel challenge inviting guests to share short videos of their stays using the hashtag #MarriottBonvoyMoments.…
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  • Apps
  • CHANGINGHOTELLANDSCAPES
  • DIGITALMARKETINGCOMMUNICATION
  • Do It Yourself
  • GenZ
  • Hotels
  • Millennials
  • The New Social
  • Touch Points

How @hotel Turns Travel Inspiration Into Instant Bookings

  • November 15, 2025
  • Marta Perez Moral
What Is It? @hotel (formerly TripScout) is a travel booking platform built for the social media generation. Founded by Konrad Waliszewski and Andy Acs, TripScout rebranded as @hotel to bring…
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  • Apps
  • CHANGINGHOTELLANDSCAPES
  • DIGITALMARKETINGCOMMUNICATION
  • GenZ
  • Millennials
  • The New Social
  • Touch Points

From Scroll to Stay: How TikTok Go Helps Hotels Shine

  • November 13, 2025
  • Johanna Mau
What Is It? In August 2025, TikTok launched its new affiliate program called TikTok Go in partnership with Booking.com. The idea is simple but powerful: creators with at least 1,000…
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  • CHANGINGHOTELLANDSCAPES
  • Engage & Involve
  • Experience Economy
  • GenZ
  • Give Me Narratives
  • Hotels
  • LESSONSOTHERINDUSTRIES
  • Millennials
  • North America
  • Sustainability
  • Touch Points

Meet Your New Green Best Friend: Kimpton’s Plant Pals Program

  • October 18, 2025
  • Johanna Mau
What Is It? Imagine checking into a hotel and finding a small potted plant waiting for you, complete with its own name tag; something like Snake Gyllenhaal or Leaf Order.…
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  • All generations
  • Engage & Involve
  • Europe North
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  • Events
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  • GenZ
  • I Want to Escape
  • LUXURY
  • Millennials

Fashion or Fit? Why Hermès Says You Don’t Have to Choose Anymore

  • September 5, 2025
  • Mattia Bellocchi
What Is It? In a world glued to screens, HermèsFit offers a fashionably fresh way to move. This itinerant pop-up merges luxury and wellness into an immersive experience that turns…
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  • DESIGN
  • Europe North
  • Experience Economy
  • GenZ
  • Give Me Narratives
  • Hotels
  • LUXURY
  • Millennials
  • NICHETARGETGROUPS
  • Restaurants
  • Touch Points

Frozen Elegance: The Sculpted Experience of ICEBAR Stockholm

  • May 14, 2025
  • Beatriz Santos Moreira
What Is It? Step into a bar where time feels frozen (literally). ICEBAR Stockholm by ICEHOTEL is the world’s first permanent ice bar, offering guests a chance to sip cocktails…
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  • All generations
  • CHANGINGHOTELLANDSCAPES
  • Europe North
  • Experience Economy
  • GenZ
  • Give Me Narratives
  • Hotels
  • I Want to Escape
  • Localiscious
  • LUXURY
  • Millennials
  • Purpose
  • Sustainability

Sleeping Under the Stars: How Null Stern Hotel Redefined Luxury Through Absence

  • May 7, 2025
  • Felipe Ignacio
What Is it? Null Stern Hotel, German for “Zero Stars”, is perhaps the world’s most paradoxical luxury experience. It began in 2008 with a converted nuclear bunker in Zurich but…
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  • Experience Economy
  • GenZ
  • Hotels
  • INTERCULTURALDIFFERENCES
  • Millennials
  • South America
  • Sustainability
  • Touch Points

The Skylodge Adventure Experience: Natura Vive

  • January 29, 2025
  • Guilherme Dantas
What Is It? Ever dreamed of sleeping in a glass pod hanging off a 1,200-foot cliff? Well, in Peru’s Sacred Valley, that dream becomes a breathtaking reality! Welcome to Natura…
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  • CHANGINGHOTELLANDSCAPES
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  • Europe South
  • GenZ
  • Give Me Narratives
  • Hotels
  • INTERCULTURALDIFFERENCES
  • Millennials
  • Purpose
  • The New Social
  • Touch Points

Holistika

  • January 12, 2025
  • Guilherme Dantas
What Is It? Health is the new wealth—taking care of your mental, emotional, and spiritual well-being is no longer a luxury; it’s a necessity. Holistika Center is your passport to…
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  • Engage & Involve
  • Europe East
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  • GenZ
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  • INTERCULTURALDIFFERENCES
  • Localiscious
  • Millennials
  • Personalization
  • REVENUEMANAGEMENT
  • Touch Points
  • Tourism

A Night at the World’s Most Famous Museum

  • January 6, 2025
  • Guilherme Dantas
What Is It? Imagine trading your standard hotel stay for an overnight adventure at the Louvre Museum in Paris. That’s exactly what Airbnb offered in collaboration with the iconic art…
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