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Science of the Time
Science of the Time
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Millennials (1981-1996)

73 posts
  • Changing Hotel Landscapes & Formats
  • Community, Belonging & Third Places
  • Gen Z (1997-2012)
  • Hotels & Accommodations
  • Intentional Escapism & Silent Luxury
  • Millennials (1981-1996)
  • Northern Europe & Nordics
  • Western & Central Europe

Zoku: The Hybrid Hotel Redefining How Millennials and Gen Z Live, Work, and Connect

  • December 6, 2025
  • Johanna Mau, Alpine Hospitality & Ritual Experience Hunter, Munich, Germany
What Is It? Zoku Amsterdam is not a traditional hotel. Furthermore, It is a carefully designed hybrid space where living, working, and socializing intersect seamlessly. Furthermore, Created in 2015 by…
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  • Changing Hotel Landscapes & Formats
  • Experience Economy & Immersion
  • Gen Z (1997-2012)
  • Global & Digital Borderless
  • Hotels & Accommodations
  • Maker Culture & Co-Creation
  • Millennials (1981-1996)
  • Sensory Architecture & Phygital Touch
  • Viral Culture & Community Marketing

Marriott Moments: When Guests Become the Influencers

  • November 21, 2025
  • Rayan Al Sharif, AlUla Heritage & Desert Ultra-Luxury Hunter, Riyadh, Saudi Arabia
What Is It? Marriott Bonvoy, the global loyalty program of Marriott International, launched a TikTok travel challenge inviting guests to share short videos of their stays using the hashtag #MarriottBonvoyMoments.…
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  • Changing Hotel Landscapes & Formats
  • Community, Belonging & Third Places
  • Digital Platforms & Smart Tools
  • Gen Z (1997-2012)
  • Global & Digital Borderless
  • Hotels & Accommodations
  • Maker Culture & Co-Creation
  • Millennials (1981-1996)
  • Sensory Architecture & Phygital Touch
  • Viral Culture & Community Marketing

How @hotel Turns Travel Inspiration Into Instant Bookings

  • November 15, 2025
  • Marta Perez Moral, Modernist Heritage & Mediterranean Boutique Stays Hunter, Barcelona, Spain
What Is It? @hotel (formerly TripScout) is a travel booking platform built for the social media generation. Furthermore, Founded by Konrad Waliszewski and Andy Acs, TripScout rebranded as @hotel to…
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  • Changing Hotel Landscapes & Formats
  • Community, Belonging & Third Places
  • Digital Platforms & Smart Tools
  • Gen Z (1997-2012)
  • Japan & East Asia
  • Millennials (1981-1996)
  • Sensory Architecture & Phygital Touch
  • Viral Culture & Community Marketing

From Scroll to Stay: How TikTok Go Helps Hotels Shine

  • November 13, 2025
  • Johanna Mau, Alpine Hospitality & Ritual Experience Hunter, Munich, Germany
What Is It? Furthermore, In August 2025, TikTok launched its new affiliate program called TikTok Go in partnership with Booking.com. Furthermore, The idea is simple but powerful: creators with at…
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  • Changing Hotel Landscapes & Formats
  • Cross-Industry Convergence
  • Deep Lore, Narrative & Heritage
  • Engage & Involve
  • Experience Economy & Immersion
  • Gen Z (1997-2012)
  • Hotels & Accommodations
  • Millennials (1981-1996)
  • North America
  • Regenerative Living & Eco-Positive
  • Sensory Architecture & Phygital Touch
  • The Burnout & Healing Seekers

Meet Your New Green Best Friend: Kimpton’s Plant Pals Program

  • October 18, 2025
  • Johanna Mau, Alpine Hospitality & Ritual Experience Hunter, Munich, Germany
What Is It? Imagine checking into a hotel and finding a small potted plant waiting for you, complete with its own name tag; something like Snake Gyllenhaal or Leaf Order.…
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  • All Generations / Universal Design
  • Culture, Nightlife & Social Clubs
  • Engage & Involve
  • Experience Economy & Immersion
  • Experiential Retail & Concept Spaces
  • Gen Z (1997-2012)
  • Intentional Escapism & Silent Luxury
  • Millennials (1981-1996)
  • Northern Europe & Nordics
  • Quiet Luxury & The New Status
  • Southern Europe & Mediterranean

Fashion or Fit? Why Hermès Says You Don’t Have to Choose Anymore

  • September 5, 2025
  • Mattia Bellocchi, Italian High Craftsmanship & Historic Palazzi Hunter, Milan, Italy
What Is It? Furthermore, in a world glued to screens, HermèsFit offers a fashionably fresh way to move. Furthermore, This itinerant pop-up merges luxury and wellness into an immersive experience…
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  • Deep Lore, Narrative & Heritage
  • Experience Economy & Immersion
  • Food, Beverage & Gastronomy
  • Gen Z (1997-2012)
  • Hotels & Accommodations
  • Millennials (1981-1996)
  • Niche Tribes & Subcultures
  • Northern Europe & Nordics
  • Quiet Luxury & The New Status
  • Sensory Architecture & Phygital Touch
  • Spatial Design & Biophilic Architecture

Frozen Elegance: The Sculpted Experience of ICEBAR Stockholm

  • May 14, 2025
  • Beatriz Santos Moreira, Douro Valley Wine Architecture & Historic Pousadas Hunter, Porto, Portugal
What Is It? Step into a bar where time feels frozen (literally). ICEBAR Stockholm by ICEHOTEL is the world’s first permanent ice bar, offering guests a chance to sip cocktails…
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  • All Generations / Universal Design
  • Changing Hotel Landscapes & Formats
  • Deep Lore, Narrative & Heritage
  • Experience Economy & Immersion
  • Gen Z (1997-2012)
  • Hotels & Accommodations
  • Hyper-Local & Terroir Revival
  • Intentional Escapism & Silent Luxury
  • Millennials (1981-1996)
  • Northern Europe & Nordics
  • Purpose, Activism & Social Impact
  • Quiet Luxury & The New Status
  • Regenerative Living & Eco-Positive

Sleeping Under the Stars: How Null Stern Hotel Redefined Luxury Through Absence

  • May 7, 2025
  • Felipe Ignacio, Patagonian Wild Hospitality & Eco-Lodge Hunter, Santiago, Chile
What Is it? Null Stern Hotel, German for “Zero Stars”, is perhaps the world’s most paradoxical luxury experience. Furthermore, It began in 2008 with a converted nuclear bunker in Zurich…
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  • Central & South America
  • Experience Economy & Immersion
  • Gen Z (1997-2012)
  • Hotels & Accommodations
  • Intercultural Foresight & Heritage
  • Millennials (1981-1996)
  • Regenerative Living & Eco-Positive
  • Sensory Architecture & Phygital Touch

The Skylodge Adventure Experience: Natura Vive

  • January 29, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Furthermore, ever dreamed of sleeping in a glass pod hanging off a 1,200-foot cliff? Well, in Peru’s Sacred Valley, that dream becomes a breathtaking reality! Welcome to…
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  • Changing Hotel Landscapes & Formats
  • Community, Belonging & Third Places
  • Deep Lore, Narrative & Heritage
  • Engage & Involve
  • Gen Z (1997-2012)
  • Hotels & Accommodations
  • Intercultural Foresight & Heritage
  • Millennials (1981-1996)
  • Purpose, Activism & Social Impact
  • Sensory Architecture & Phygital Touch
  • Southern Europe & Mediterranean

Holistika

  • January 12, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Furthermore, Health is the new wealth—taking care of your mental, emotional, and spiritual well-being is no longer a luxury; it’s a necessity. Holistika Center is your passport…
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