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Science of the Time
Science of the Time
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North America

14 posts
  • GenZ
  • INTERCULTURALDIFFERENCES
  • LESSONSOTHERINDUSTRIES
  • North America
  • The New Social

Party at 10 a.m.? The Rise of Coffee Parties in Mexico City

  • November 28, 2025
  • Alexa Alarcón Arratia
What Is It? In Mexico City a new morning ritual is taking shape: what people are calling Coffee Parties. Instead of a quick latte stop or a lazy brunch, these…
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  • CHANGINGHOTELLANDSCAPES
  • Engage & Involve
  • Experience Economy
  • GenZ
  • Give Me Narratives
  • Hotels
  • LESSONSOTHERINDUSTRIES
  • Millennials
  • North America
  • Sustainability
  • Touch Points

Meet Your New Green Best Friend: Kimpton’s Plant Pals Program

  • October 18, 2025
  • Johanna Mau
What Is It? Imagine checking into a hotel and finding a small potted plant waiting for you, complete with its own name tag; something like Snake Gyllenhaal or Leaf Order.…
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  • All generations
  • Experience Economy
  • Give Me Narratives
  • LUXURY
  • North America
  • Sustainability

Sustainable Sips: Mezcal Amarás Leads the Eco-Revolution in Distilling

  • March 12, 2025
  • Guilherme Dantas
What Is It? Mezcal Amarás, rooted in Mexico’s rich agave heritage, has established itself as a pioneer in sustainable spirit production. Founded 10 years ago, with a deep respect for…
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  • CHANGINGHOTELLANDSCAPES
  • Experience Economy
  • Gamification
  • GenZ
  • Give Me Narratives
  • Hotels
  • INTERCULTURALDIFFERENCES
  • Millennials
  • North America
  • Personalization

Dream House: Airbnb x Polly Pocket

  • December 30, 2024
  • Guilherme Dantas
What Is It? Imagine stepping into a life-sized version of Polly Pocket’s Slumber Party Fun Case. That’s exactly what Airbnb delivered in this one-of-a-kind collaboration. Nestled in Littleton, Massachusetts, the…
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  • CHANGINGHOTELLANDSCAPES
  • Experience Economy
  • GenZ
  • Give Me Narratives
  • Hotels
  • INTERCULTURALDIFFERENCES
  • LESSONSOTHERINDUSTRIES
  • North America
  • Touch Points

Mixing Art with Accommodation

  • December 18, 2024
  • Guilherme Dantas
What Is It? Imagine a place where every corner bursts with creativity, where a hotel stay feels more like a cultural adventure. Welcome to 21c Museum Hotel—a groundbreaking concept that…
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  • All generations
  • Give Me Narratives
  • North America
  • Other
  • Other
  • Purpose
  • Sustainability

Cultivate Your Own Meat

  • September 12, 2024
  • Paula Daniela Arciniegas Guerrero
By November 2022, the ozone layer hole had grown to a staggering 23.2 million square kilometers. While this isn’t solely the fault of livestock farming, it’s no secret that industrial…
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  • Africa
  • Asia – other
  • Australia
  • Europe East
  • Europe North
  • Europe South
  • GenZ
  • Millennials
  • North America
  • REVENUEMANAGEMENT
  • South America
  • The New Social
  • Tourism

Trip BFF meet your travel soulmate

  • August 25, 2024
  • Polina Kokourova
What Is It? Ever dream of jetting off to new destinations but don’t have a travel buddy? Meet TripBFF – the ultimate app for solo travelers to find fellow adventurers!…
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  • Africa
  • All generations
  • Asia – other
  • Australia
  • Europe North
  • Europe South
  • Europe West
  • Hotels
  • INTERCULTURALDIFFERENCES
  • Middle East
  • North America
  • Purpose
  • South America
  • The New Social

Unplugged Paradise

  • August 18, 2024
  • Paula Daniela Arciniegas Guerrero
In a world dominated by screens and endless notifications, Wyndham Grand Hotels is offering a refreshing escape with their “Reconnected” program. Designed to help families enjoy their stay without the…
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  • Africa
  • All generations
  • Asia – other
  • Europe East
  • Europe North
  • Europe South
  • Europe West
  • Experience Economy
  • INTERCULTURALDIFFERENCES
  • Localiscious
  • Middle East
  • North America
  • Other
  • Purpose
  • REVENUEMANAGEMENT
  • South America
  • Sustainability
  • Touch Points
  • Tourism

Astro-Tourism: Travel to See the Stars

  • August 11, 2024
  • Guilherme Dantas
How were your last vacations? Maybe you basked on sun-soaked beaches with a cold beer in hand, or perhaps you explored the bustling streets of a big city, soaking in…
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  • All generations
  • Asia – other
  • Europe East
  • Europe North
  • Europe South
  • Europe West
  • Experience Economy
  • Hotels
  • INTERCULTURALDIFFERENCES
  • Middle East
  • North America
  • Other
  • REVENUEMANAGEMENT
  • South America
  • Touch Points

“Five Feet to Fitness”: A gym in your hotel room

  • August 9, 2024
  • Iván Graupera Escañuela
What is it? Forget about the typical hotel rooms! In a world where travelers are hungry for unique and enriching experiences, Hilton has taken a radical turn by creating its…
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