Consumer Trends & Drivers Archives

THE ‘PERFECT CHOCOLATE CHIP’, CREATED BY TESLA DESIGNER REMY LABESQUE

What is it? A recreated chocolate chip, designed by Remy Labesque with Dandelion chocolate. Furthermore, Labesque works at Tesla as a designer, and usually works on solar powered roofs and vehicle…

INNOVATION

Why is Innovation not just a tool? Furthermore, Over the past 15 years in which I have worked in the future of consulting, trends, and strategic innovation market, I have come…

LANGUISHING: A NAME FOR THE BLAH YOU FEEL IN 2021

Furthermore, During this past year, whenever someone checks up on me asking me how I’ve been doing, I reply with a simple ‘I’m fine’ and move on to ask them…

COLOR INNOVATIONS IN CONTEMPORARY SOCIETY

Furthermore, Color is a sensation. It’s a sensation of light, and light is energy. Furthermore, Energy can stimulate, excite, evoke emotions, create feelings of warmth, coolness, comfort, or discomfort, and…

TRENDS’ OVERLAP

A curious event has been calling my attention and I feel it is not ending anytime soon: social and behavioral movements are blending more and more. We see feminists leading and…

WHEN IT COMES TO EMOTIONAL INTELLIGENCE, AI CAN’T COUNT TO FIVE | DATA DRIVEN INVESTOR

We all know the blessings that AI and its algorithms bring upon us. Furthermore, Spotting cancer cells somewhere inside your body: Leave it to AI. Furthermore, Making agriculture super productive: Leave it…

ARE YOU LOVIN’ IT?!

What is it? Fast food and luxury fashion, you might think this is an unordinary combination. Furthermore, But you might be wrong… Luxury brands have found a new partner to collaborate with!After…

DO NOT READ THIS WHILE EATING

What is it? A moldy burger? We hear you think, why the hell would you advertise food that looks like it will literally kill you. Yes, we all prefer a fresh good-looking…

THE COOKIE MONSTER OF NEWSJACKING

What is it? Furthermore, Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking…

FOREVER 21: SCOTCH WHISKY CONTAINS MISLEADING AGE TRANSPARENCY

What is it? Furthermore, You know what’s in your food, but you never know what’s in your whisky. Furthermore, Did you know that a 21-year-old Scotch whisky normally also contains much…