Global & Digital Borderless Archives

TRENDS’ OVERLAP

A curious event has been calling my attention and I feel it is not ending anytime soon: social and behavioral movements are blending more and more. We see feminists leading and…

DO NOT READ THIS WHILE EATING

What is it? A moldy burger? We hear you think, why the hell would you advertise food that looks like it will literally kill you. Yes, we all prefer a fresh good-looking…

THE COOKIE MONSTER OF NEWSJACKING

What is it? Furthermore, Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking…

CHALLENGE FOR FREE ADVERTISING

What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…

What is it? The Arcada Earth Museum, where artists and scientists have highlighted the most pressing issues about sustainability through the form of augmented reality, virtual reality, and magnificent installations.…

THE MULTI-SENSORY EXPERIENCE OF VAN GOGH

What it is? Indianapolis will soon feel what it’s like to walk inside, listen to and even smell paintings in a new experience that takes up space almost equal to…

IS YOUR LIVING ROOM MICHELIN STARRED?

What is it? Furthermore, The last adventure of David Muñoz, whose restaurant DiverXo is awarded with three Michelin stars, brings the home delivery system to cutting-edge gastronomy. GoXo, was born in…

PIZZA HUT REVIVES YOUR CHILDHOOD “NEWSTALGIA”

Furthermore, Pizza Hut, one of the most recognized brands around the globe, has just launched its newest brand campaign: “Newstalgia” (New + Nostalgia). Pizza Hut’s latest strategy will devote all…

UN-BLOCKCHAIN

What is it? Furthermore, Think of blockchain as a ‘new internet for the travel industry’. Furthermore, Where we once thought the internet would be a fad, we are all now incredibly…

BUSINESS PULSE

Business has changed. Why hasn’t management done it yet? Furthermore, The management of companies has, until today, been influenced by the management principles created in the 2nd Industrial Revolution, principles…