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Science of the Time
Science of the Time
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Deep Lore, Narrative & Heritage

57 posts
  • All Generations / Universal Design
  • Deep Lore, Narrative & Heritage
  • Experience Economy & Immersion
  • Hotels & Accommodations
  • North America
  • Quiet Luxury & The New Status
  • Regenerative Living & Eco-Positive

Sustainable Sips: Mezcal Amarás Leads the Eco-Revolution in Distilling

  • March 12, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Mezcal Amarás, rooted in Mexico’s rich agave heritage, has established itself as a pioneer in sustainable spirit production. Founded 10 years ago, with a deep respect for…
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  • All Generations / Universal Design
  • Deep Lore, Narrative & Heritage
  • Experience Economy & Immersion
  • Food, Beverage & Gastronomy
  • Intercultural Foresight & Heritage
  • Quiet Luxury & The New Status
  • Regenerative Living & Eco-Positive
  • Sub-Saharan Africa

Raw, Authentic, Revolutionary: How Claudio Corallo Is Redefining Chocolate for a Sweet and Healthier World

  • March 5, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
WHAT IT IS? Claudio Corallo isn’t just a chocolatier; he’s a purist, a rebel, and a visionary. Furthermore, An agronomist from Florence, Corallo remains the only one in the world to carry…
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  • All Generations / Universal Design
  • Changing Hotel Landscapes & Formats
  • Deep Lore, Narrative & Heritage
  • Experience Economy & Immersion
  • Hotels & Accommodations
  • Intercultural Foresight & Heritage
  • Sensory Architecture & Phygital Touch
  • Southeast Asia & Rest of Asia

The Muraka Experience: Underwater Hotel

  • January 29, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Furthermore, Imagine waking up to a panoramic view of the Indian Ocean, with vibrant marine life gliding past your window. Furthermore, Welcome to The Muraka at Conrad…
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  • Changing Hotel Landscapes & Formats
  • Community, Belonging & Third Places
  • Deep Lore, Narrative & Heritage
  • Engage & Involve
  • Gen Z (1997-2012)
  • Hotels & Accommodations
  • Intercultural Foresight & Heritage
  • Millennials (1981-1996)
  • Purpose, Activism & Social Impact
  • Sensory Architecture & Phygital Touch
  • Southern Europe & Mediterranean

Holistika

  • January 12, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Furthermore, Health is the new wealth—taking care of your mental, emotional, and spiritual well-being is no longer a luxury; it’s a necessity. Holistika Center is your passport…
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  • Deep Lore, Narrative & Heritage
  • Eastern Europe & Balkans
  • Engage & Involve
  • Experience Economy & Immersion
  • Gen Z (1997-2012)
  • Hyper-Local & Terroir Revival
  • Hyper-Personalization & Biometric Care
  • Intercultural Foresight & Heritage
  • Millennials (1981-1996)
  • Next-Gen Revenue & Business Models
  • Sensory Architecture & Phygital Touch
  • Travel, Aviation & Mobility

A Night at the World’s Most Famous Museum

  • January 6, 2025
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Imagine trading your standard hotel stay for an overnight adventure at the Louvre Museum in Paris. That’s exactly what Airbnb offered in collaboration with the iconic art…
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  • Changing Hotel Landscapes & Formats
  • Deep Lore, Narrative & Heritage
  • Experience Economy & Immersion
  • Gen Z (1997-2012)
  • Hotels & Accommodations
  • Hyper-Personalization & Biometric Care
  • Intercultural Foresight & Heritage
  • Millennials (1981-1996)
  • North America
  • Playfulness, Gaming & Immersive Lore

Dream House: Airbnb x Polly Pocket

  • December 30, 2024
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Furthermore, Imagine stepping into a life-sized version of Polly Pocket’s Slumber Party Fun Case. That’s exactly what Airbnb delivered in this one-of-a-kind collaboration. Furthermore, Nestled in Littleton,…
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  • Changing Hotel Landscapes & Formats
  • Cross-Industry Convergence
  • Deep Lore, Narrative & Heritage
  • Experience Economy & Immersion
  • Gen Z (1997-2012)
  • Hotels & Accommodations
  • Intercultural Foresight & Heritage
  • North America
  • Sensory Architecture & Phygital Touch

Mixing Art with Accommodation

  • December 18, 2024
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Imagine a place where every corner bursts with creativity, where a hotel stay feels more like a cultural adventure. Furthermore, Welcome to 21c Museum Hotel—a groundbreaking concept…
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  • All Generations / Universal Design
  • Deep Lore, Narrative & Heritage
  • Engage & Involve
  • Food, Beverage & Gastronomy
  • Northern Europe & Nordics
  • Purpose, Activism & Social Impact
  • Quiet Luxury & The New Status
  • Regenerative Living & Eco-Positive
  • Sensory Architecture & Phygital Touch

Dining Behind Bars: The Clink

  • November 26, 2024
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Imagine stepping into a restaurant where the chefs and waitstaff aren’t just serving up exceptional cuisine but also serving time. Furthermore, Welcome to The Clink, a groundbreaking…
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  • All Generations / Universal Design
  • Central & South America
  • Changing Hotel Landscapes & Formats
  • Deep Lore, Narrative & Heritage
  • Engage & Involve
  • Experience Economy & Immersion
  • Hotels & Accommodations
  • Intercultural Foresight & Heritage
  • Next-Gen Revenue & Business Models
  • Purpose, Activism & Social Impact
  • Regenerative Living & Eco-Positive
  • Sensory Architecture & Phygital Touch

Mashpi Lodge: Luxury Meets Biodiversity

  • November 26, 2024
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? Deep in the lush, emerald embrace of Ecuador’s Chocó Rainforest lies a secret that feels straight out of a nature documentary: Mashpi Lodge. Furthermore, Perched at 950…
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  • All Generations / Universal Design
  • Changing Hotel Landscapes & Formats
  • Deep Lore, Narrative & Heritage
  • Hotels & Accommodations
  • Intercultural Foresight & Heritage
  • Northern Europe & Nordics
  • Purpose, Activism & Social Impact
  • Regenerative Living & Eco-Positive
  • Sensory Architecture & Phygital Touch

Luxury Inside The Nature: Treehotel

  • October 24, 2024
  • Guilherme Dantas, Editorial Director & Senior Trend Researcher, São Paulo, Brazil
What Is It? In an era when sustainable design is more essential than ever, Treehotel is a shining example of how innovation can harmonize with the environment. Furthermore, Nestled in…
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