luxury Archives

WHERE AI REMEMBERS YOUR NOSE

“Your fragrance stops being a product you choose. It becomes a personal library that remembers you.” Take Away Instead of buying one fragrance and sticking with it, imagine a digital…

“What if luxury hospitality stopped inventing “local experiences” and started learning the little rituals that locals actually use?” Take Away At some luxury hotels, something subtle is happening. In Kyoto,…

THE LUXURY HIDING IN THE FOOTBALL CLUBS YOU’VE NEVER HEARD OF

“The next cult fashion object may carry the badge of a football club most people have never heard of. That’s Status Luxury Revisited. Mainly from a Gen Z perspective.” “The…

CYCLE-AWARE HOSPITALITY

“Wellness adapts to changing energy and recovery needs.” Take Away Cycle-aware hospitality offers optional room temperature, nutrition, movement, pain relief and rest choices informed by menstrual or hormonal phases. Recognising…

THE CLOSED-LOOP LUXURY SALON

“A private salon creates intimacy around discovery.” “Dinner, conversation and discovery happen around the product.” “The circle has to be worth joining.” Take Away In Shanghai, luxury is quietly moving…

THE FUTURE OF LUXURY AVIATION WHEN SLEEP BECOMES A LUXURY YOU CAN BUY

Take Away Air New Zealand is doing something intriguing: it has taken one of the great privileges of Business Class, the bed, and made it available as a separate, bookable…

THE BIOGRAPHICAL HEIRLOOM

“The product is no longer simply bespoke.The story becomes bespoke.” Take Away What if your life became the raw material of your next luxury object? A grandmother’s handwriting. An old…

Treepod Dining: Where Nature Becomes the Restaurant

What Is It? Imagine walking through a tropical rainforest, suspended above the forest floor in a bamboo pod, with the ocean shimmering in the distance and birdsong replacing background music.…

How Reusable Cups Are Making Luxury Hotels More Sustainable

What Is It? Luxury hotels are often associated with exclusive amenities, premium packaging, and single-use products. However, Hotel Pontiana Thalasso 5* in Oropesa del Mar, Spain, takes a different approach.…

Why EVA Floors by ITC Hotels Are Changing Luxury Hospitality

What Is It? When ITC Hotels, one of India’s most iconic luxury hotel chains, decided to redefine hospitality, the brand did not begin with marble lobbies or grand chandeliers. Instead,…