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Science of the Time
Science of the Time
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Posts by tag

Advertising

6 posts
  • Digital Communication
  • Marketing
  • Millennials
  • STARTER

CHIPOTLE MANAGES ‘FLIPPING’ TO GO VIRAL

  • April 26, 2022
  • Luna Puerta Gómez
WHAT IT IS? ‘If it is not on social media, it does not exist!’ The food chain company Chipotle knows this and has taken advantage of it. They understand what the…
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  • Digital Communication
  • Marketing
  • Social Media
  • STARTER

THE COOKIE MONSTER OF NEWSJACKING

  • May 7, 2021
  • Dionisius Satria Arthamas
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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  • Digital Communication
  • Food
  • Marketing
  • Millennials/Generation Z
  • Social Media
  • STARTER

CHALLENGE FOR FREE ADVERTISING

  • May 3, 2021
  • Luna Puerta Gómez
What is it? We live in a society that basically follows a ‘if it is not on social media, it does not exist’ model. The company Chipotle knows this, as a…
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  • Digital Communication
  • Food
  • Hospitality
  • Millennials
  • STARTER

YOU’LL NEVER EAT ALONE

  • April 13, 2021
  • José María Guillén Ruiz
What is it? The way in which millennials make contact between themsleves is different from previous generations. Digital natives find it natural to date a person they just met on a…
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  • Beauty
  • EMOTIONAL INTELLIGENCE
  • Fashion
  • Marketing
  • Technology

DEEPFAKES AND FASHION ADVERTISING

  • March 1, 2021
  • Jefferson Pereira
Around 2017, the “deepfake” term began travelling around the internet, raising people’s eyebrows when reacting to what is known as a video or audio content that has been manipulated by…
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  • EXPERT
  • Marketing
  • Media
  • News

THE FUTURE OF ADVERTISING AGENCIES

  • October 1, 2020
  • Andrea Lobo
“As a practitioner, I know that television is the most potent advertising medium ever devised, and I make most of my living from it. But as a private person I…
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