Posts by tag
Millennials/Generation Z
10 posts
THE COOKIE MONSTER OF NEWSJACKING
What is it? Whenever a popular event occurs, Oreo is quick to catch on and incorporate it into their marketing. One of their most famous campaigns that launched their newsjacking strategy…
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BOTTICELLI, FILTERS AND DUCKFACES. THE UFFIZI’S TIK TOK
In April 2020 the Uffizi Gallery in Florence, Italy, one of the most famous art museums in the world, opened its account on Tik Tok (@uffizi galleries). The Uffizi Gallery…
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THE SEX WORK REVOLUTION
It’s the oldest job in the world — yet it’s considered a hateful and fallen choice of work: prostitution. The chances of you wishing to be in this profession when you were…
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INTERVIEW ALEKSANDRA ZAKREVSKAYA
HOTELS ARE OFTEN TOO RIGID FOR MILLENNIALS EXPERIENCED TRAVELER ALEKSANDRA ZAKREVSKAYA SPEAKS OUT Who Are You? 33 years old. Born in Russia, raised in Belarus, now for more than 10 years…
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MARKETING’S NEW DYNAMITE: KOREAN POP GROUP BTS LEADS THE WAY | DATA DRIVEN INVESTOR
When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons. Consider 20 th-century marketing and communication. When people wanted…
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ENGAGE ME OR ENRAGE ME: GAMIFICATION WILL RUN THE WORLD
During the last decade we all got Netflix-ed. Now we will get gamified. Don’t think ‘only’ games. Think the gamification of our whole lifeworld. Netflix already considers gaming a bigger…
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WHAT THE PLANT?!
Imagine you are standing in a coffee bar and you have more choice of which milk you want to have in your cappuccino, than the actual menu. Why is normal…
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JOBS THAT WILL NOT DISAPPEAR
Do you remember when you were 5-years-old and were asked what you wanted to become later? Most probably you answered something that has to do with fighting crime or helping…
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THE ETHICS OF INFLUENCING DURING THE COVID-19 CRISIS
COVID-19 has changed our day-to-day lives, careers and entire industries. Influencers were no exception. They have lost a (large) proportion of their income, companies suspended their collaborations and sponsorships, and…
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WHO ARE THE LEADERS OF TOMORROW?
Does it make sense to us having new Gandhis, Mandelas or Luther Kings nowadays? Some people agree that humanity, facing this huge mess we are in, will ask again for…
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