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We are a trend and innovation agency working with a network of experts and researchers worldwide.

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Ayahuasca – beyond frontiers 

By Mariana de Azevedo R. Leão 3 February 2018 WHAT IT IS Ayahuasca is a medicinal beverage traditionally made and consumed by Amazonian indigenous peoples, who see it not only …

Dortmund Borussia’s Footbonaut

What it is German’s Dortmund Borussia is not the richest football club on the planet- though not the poorest either. Their competitive focus is on scouting the best young talents …

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We help companies worldwide to innovate in credible ways, based on serious trend research.

An article on our methodology and research outcome regarding Millennials, follow the link


Science of the Time dates back to 1992. It is one of the first and most reputated trend research and innovation agencies in the world. Founded by professor Carl Rohde, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Carl Rohde was awarded as the first professor of Trendwatching and Innovation at the Shanghai Institute of Technology in China. Downloads: List of clients / CV Carl Rohde


Science of the Time focusses on validated Cool Mentality Trends because these trends do not disappear overnight. They form a solid platform when it comes to building brands, business and communication concepts, new products and services. Trendwatching and Coolhunting are stimulating and inspiring, but they have to lead somewhere: to thorough innovation. We help companies worldwide to innovate in credible ways, based on seriously validated trend research.

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