We are Science |of Trends | of Innovation | of The Future | of the Time

We are a trend and innovation agency working with a network of experts and researchers worldwide.

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We help companies worldwide to innovate in credible ways, based on serious trend research.

An article on our methodology and research outcome regarding Millennials, follow the link


Science of the Time dates back to 1992. It is one of the first and most reputated trend research and innovation agencies in the world. Founded by professor Carl Rohde, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Carl Rohde was awarded as the first professor of Trendwatching and Innovation at the Shanghai Institute of Technology in China. Downloads: List of clients / CV Carl Rohde


Science of the Time focusses on validated Cool Mentality Trends because these trends do not disappear overnight. They form a solid platform when it comes to building brands, business and communication concepts, new products and services. Trendwatching and Coolhunting are stimulating and inspiring, but they have to lead somewhere: to thorough innovation. We help companies worldwide to innovate in credible ways, based on seriously validated trend research.

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Some Facts about our agency
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our articles and blogs



Right now, however, the cool avant-gardes worldwide focus on Cool Molecular Mixology. By manipulating the state of matter you can create new flavors, feels, textures and visuals that enhance the …

You are a Dog

In the early years of the Internet the New Yorker published a cartoon with two dogs in front of a computer. ‘On the Internet nobody knows you are a dog’, …

Dilemmas and Drones

Governance should be all about being future oriented. A substantial amount of future-literacy is helpful then, though generally speaking this competence is not very institutionalized in politics and government. As …

Sleep is the new Quinoa

In Sao Paulo, concept store Zissou just opened. They are Cool and right, while selling mattresses. First, they spotted that mankind is sleep-deprived; the successful and ambitious ones not in …

Inequality, Divide, Cohesion and Populism

PART ONE There are the Anywhere-people and the Somewhere-people. Anywheres live more often in the big cities. They are the exam-passing class. They have reaped the economic fruits of globalization. …

Drones & Bots; What’s The Big Deal?

PART ONE: Gradually we have been gliding into the drone age. Drone cameras have drastically decreased their size so they can fly along easily. Drone sensors are more powerful than …

China the smartest?

The stereotype happily depicts China as an innovation desert. That is lazy and arrogant and every day less true. It is also dangerous. Because attachment to stereotypes might imply that …